Throughout my tenure as a design leader and user experience advocate, I've adhered to four fundamental tenets: fostering autonomy, promoting transparency, upholding accountability, and nurturing trust.

PEOPLE: Be the best versions of ourselves.

People leadership plays a pivotal role in fostering thriving and innovative teams. It’s not just about managing individuals but inspiring and empowering them to reach their full potential. By providing mentorship, guidance, and opportunities for growth, I aim to nurture a diverse and inclusive environment where creativity flourishes. I believe that investing in the development and well-being of my team is essential for achieving our collective goals, driving impactful outcomes, and delivering exceptional experiences for our users.

How we work with others in ways that help us all go further together.

• Team Values & Principles

• Growth Mindset

• Supporting Others

• Supporting Yourself

• Efficiency and Progress

The growth of our designers and researchers is paramount for fostering a cohesive and dynamic team. Personalized mentorship, guidance, and tailored development opportunities empower individuals to chart their unique paths to success. By recognizing and nurturing each team member's career aspirations, individual morale is uplifted and our collective journey towards achievement is strengthened. As a leader, I am dedicated to creating an environment where every individual feels supported and inspired to pursue their career aspirations and thrive.

PRACTICE: Think and work at the top of our game.

My main goal is to enhance our team's skills and problem-solving capabilities through training, mentorship, and stretch opportunities. I stress the significance of continuous improvement and communication rooted in a human-centered approach, ensuring teams can tackle challenges confidently. Moreover, I prioritize cultivating professional skills like open collaboration, effective storytelling, and adaptability, all of which amplify each team member’s effectiveness.

How we apply and evolve our craft to discover, design, and deliver quality solutions.

• Problem-finding & Problem-solving

• Core Skills

• Holistic Thinking

• Communication & Engagement

• Framework & Methods

PRODUCT: Tackle the right problem. Solve it right.

Effective product design, informed by research, goes beyond aesthetics; it directly impacts the bottom line by enhancing user experiences, increasing customer satisfaction, and driving revenue growth. By prioritizing user-centric design principles backed by research insights, products are created that resonate with our target audience, leading to higher adoption rates and increased customer loyalty. Additionally, well-designed products are more likely to differentiate themselves in the market, giving our company a competitive edge and positioning us as leaders in our industry.

How we address customer problems, drive market impact, and add business value.

• Domain Understanding

• Customer Understanding

• Strategy & Vision

• Outcomes & Measures

• Scope & Team Orientation

APPROACH: Align. Elevate. Scale.

As a leader, I understand the critical importance of establishing a solid foundation before expanding our team into a broader organization with significant impact. Without this foundational groundwork, scaling our team and its functions can quickly become untenable, leading to inefficiencies and a lack of cohesion.

The initial stage in this process is alignment. Here, we create a common foundation of artifacts, frameworks, and expectations. This is crucial to ensure everyone is working towards the same goals and objectives. It involves clarifying roles and responsibilities, defining key processes and workflows, and establishing clear communication channels to minimize confusion and maximize efficiency as we move forward.

Once alignment has been achieved and the foundation is set, we elevate ourselves. During this phase, we heighten and enhance our practices to affect broader change and achieve greater results. This may involve refining processes, investing in skill development, and fostering a culture of continuous improvement and innovation. By elevating our practices and capabilities, we position ourselves to drive meaningful impact across the organization.

Once we've elevated our team to drive broader change, we're ready to scale. This involves cultivating a thriving organization capable of sustaining long-term growth, delivering holistic impact, and driving cultural change. It may include team expansion, leadership development, and scalable processes. Through strategic planning, continuous improvement, and talent nurturing, we ensure success at every stage.