Every day, teams and companies invest time and resources in strategies, products, and services to solve problems their users and customers may not even have.

Start with the right question.

As a product design leader and user experience advocate, my focus is to ensure a deep understanding of the problems we're solving and the users we're solving them for, from ideation to commercialization. My role is to guide you in asking the right questions and solving the most impactful problems for our customers and our organization.

VISION & Strategy

People experience more than your products and/or services. Achieving cohesive experiences demands a shared understanding of our users, a unified vision, and adherence to core design principles. I've spearheaded strategic initiatives in this realm, leveraging extensive customer research and fostering cross-functional collaboration. These efforts include implementing organization-wide education initiatives, focusing on proven methods and best practices for driving meaningful outcomes.

RESULTS-Driven Design

Results are paramount. They extend beyond enhancing product experiences; their true worth lies in the benefits they bring to users, customers, and the company. I specialize in crafting products that address needs and deliver measurable outcomes. For instance, by minimizing training time to expedite new employees' onboarding process and optimizing workflows to allow clinicians more time with patients. These tangible achievements are what truly count.

Organizational Leadership

Success relies on collaboration; individuals cannot thrive in isolation, and effective teams transcend silos. As an senior leader, I prioritize teamwork and celebrate individual successes. By forging strategic alliances with teams and stakeholders, I ensure alignment towards shared objectives, provide visionary leadership, and foster an environment of support, transparency, and psychological safety, which is instrumental in driving achievements.

Throughout my tenure as a design leader and user experience advocate, I've adhered to four fundamental tenets: fostering autonomy, promoting transparency, upholding accountability, and nurturing trust.

Learn more about my approach to people, practice, and product leadership. Contact me to discuss how I could help establish and mature your experience design organization.

After establishing teams, design systems, processes, and platforms, our job is to create products that solve real problems for real people. Explore some of my work from various industries including healthcare and education.

A significant challenge often overlooked by organizations and their customers is dealing with a range of products that lack consistency in layout, meaning, interaction, and approach to common tasks. While many companies rush into creating a platform and design system to tackle this issue, it often brings its own set of challenges and may not fully meet users' or business needs. For this initiative, I pushed my team and the organization to consider: "How could we deliver a unified workflow platform experience that caters to individual needs?"

We all like positive feedback and I’m no different. That said, I’m truly humbled and appreciative for the kind words I’ve received over the years. Please take a moment to read more testimonials.