Jason Spector.com

HootSuite, my preferred Twitter client, recently upgraded their app with several new features, some UI tweaks and a few minor design changes. The long-awaited and highly-anticipated updates were the LinkedIn, Facebook and Ping.fm integrations as well as Twitter Lists. What prompted me to write this post, however, was a single subtle change that I imagine many users might not catch. But being the type of UX guy that I am, it drove me a little nuts. I’m referring to the updated character count of the twitter posts.

Anyone in the business of getting business for themselves (and others) has heard of the elevator pitch, that 5-30 second monologue/dialogue that gets you the big deal or the big fail. If you don’t have one, no worries. There are a multitude of blogs, articles, books, applications, consultants and unsolicited advice dedicated to the subject.

But what seems to be lacking in most of them is the tie in with social media. To be successful, your social bio needs to be as much as, if not more, of an elevator pitch as it is a personal brand. So in an effort to do justice to the real world and the online world, let’s take a look at both pitches – the elevator and the twittervator.