Jason Spector.com

Anyone in the business of getting business for themselves (and others) has heard of the elevator pitch, that 5-30 second monologue/dialogue that gets you the big deal or the big fail. If you don’t have one, no worries. There are a multitude of blogs, articles, books, applications, consultants and unsolicited advice dedicated to the subject.

But what seems to be lacking in most of them is the tie in with social media. To be successful, your social bio needs to be as much as, if not more, of an elevator pitch as it is a personal brand. So in an effort to do justice to the real world and the online world, let’s take a look at both pitches – the elevator and the twittervator.